Measurement Begins With A Tracking Strategy – What Can I Control?

Tracking Metrics for Success

In this episode, we’ll be discussing with a measurement mindset (of course) setting up your marketing campaigns with a measurement tracking strategy… this is the part that is done prior to ever launching your marketing campaigns of ads and posts. Let’s think about it this way… What can I control that I need to track? I’m  [Continue Reading]

MD035: Resistance points to Measure in your Marketing – Part 2

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In part 2 of this episode, we continue to walk through the process of marketing strategies for your product or service—by discussing key marketing resistance points, how to measure them, and why you should care. If you haven’t had the opportunity to listen to Part 1, then you may want to do that first before continuing  [Continue Reading]

MD034: Improving Your Marketing Through Resistance Points – Part 1

Marketing Strategies Resistance Points

In part 1 of this episode, Lorie and I walk through the process of marketing strategies for your product or service—by discussing key resistance points, how to measure them, and why you should always keep them in the forefront of all your marketing endeavours. What’s In-Store for You: Measurement is critical to the success of your  [Continue Reading]

MD033: The Pros and Cons of Diversification

Pros of Diversification

In this episode, Lorie and I discuss some of the options for diversification strategy available to go-getters today, as well as the pros and cons of diversification—to help you make more informed decisions and strategies for your business. What’s In-Store for You: If you’re a go-getter—then you are probably looking for ways to diversify your  [Continue Reading]

MD032: 5 Steps to Embracing Failure to Achieve Success

fear failure

In this episode, Lorie and I discuss the importance of embracing failure to achieve your ultimate successes in life. And more specifically, how one can willingly move towards failure—and learn to become a better person out of that. What’s In-Store for You: We all want success. That’s a fact that I think everyone will agree  [Continue Reading]

MD031: 5 Killer Tips to Pump Up Twitter Results

Improve Twitter Results

In this episode Lorie and I discuss five killer tips to take your social media on Twitter to new levels of results for your business. What’s In-Store for You I’ve said this before—and let me say it again: I’m not the most “social” person in the online world. In one way or another, I seem  [Continue Reading]

MD030: 10 Tips for When your Get-Up-&-Go Has Got-Up-&-Gone

10 Tips to Get Motivated

In this episode, Lorie and I discuss tips on how you can get motivated and out of a rut – back on track—using principles and strategies that can help increase your motivation and productivity. What’s In-Store for You: Winter is over—and spring is finally here. Incidentally, this is another opportunity for you to have a fresh  [Continue Reading]

MD029: Tips for Building Your Personal Brand

Building Your Personal Brand

In this episode, Lorie and I discuss personal branding and how to build one. We dive into how a personal brand differs from a business brand, and why you simply need one. What’s In-Store for You: Branding is a common term that business people like to use. However, did you know that it’s actually more  [Continue Reading]

MD028: What We Learned From 27 Podcast Episodes

Learn to Podcast

In this episode, Lorie and I will be discussing what we have learned from 27 podcast episodes, the ideas, successes and challenges we’ve learned after now completing our 27th podcast episode. After all, first and foremost, podcasts are for sharing ideas and experiences with people (we’ll discuss about this topic as well in here). So, do  [Continue Reading]

MD027: Brainstorming with a Stranger

Brainstorming Activities

In this episode, Lorie and I will be talking about the benefits of brainstorming activities with strangers—and how it can be a big help in making your business the success it ought to be. What’s In-Store for You: Is brainstorming really important for business? Brainstorming is about building and creating ideas. It’s about learning how  [Continue Reading]