In this episode, Lorie and I will be talking about the benefits of brainstorming activities with strangers—and how it can be a big help in making your business the success it ought to be.
What’s In-Store for You:
Is brainstorming really important for business?
Brainstorming is about building and creating ideas. It’s about learning how you can improve your business, in order to bring it to better heights. So, obviously, brainstorming is a very important aspect that we entrepreneurs should never leave unheeded.
It is worthy to note though, that a lot of time entrepreneurs find it more convenient to brainstorm and discuss with their team members or employees ONLY. Now, although that isn’t really a bad thing—in certain cases, it may not be as effective as you might want it to be.
In order for brainstorming to actually work—you need to go out of your “box.”
We need to be objective in assessing and dealing with our business. When we analyze our business by ourselves—there’s a big probability that we already have “blinders” that may cause us to inaccurately view what’s really happening. And when that happens, finding the right moves may become a lot more difficult.
Incidentally, that’s where brainstorming with strangers comes into play…
When you actually discuss your business with strangers or people who are outside your company, you can actually get a more objective and more accurate view of how your business truly is. It gives you an unbiased perspective, which in turn, allows you to grow beyond yourself. And surprisingly, people do love to share their honest views and opinions.
Let me share something with you: When I was starting out, I didn’t find any reason why businesses had to hire consultants.
However, as I went on and started growing as an entrepreneur, I began to understand how important brainstorming with consultants (or even strangers) really is…
Here’s a tip: When you brainstorm with people outside your company, you need to “read between the lines.”
If you’re attending a conference, talking with colleagues or simply chatting with friends about business—you need to understand what they are talking about. What message are they conveying to you?
In other words, be open to what people have to say (and don’t easily dismiss ideas). You’ll never know, but they just might be able to help make your business even better than you ever imagined.
One more thing: Brainstorming with strangers has now become even more accessible—especially with the technology we have today…
Social media, online forums, conferences, networking sessions—these are just some of the platforms that can help us get valid and important points from strangers, and which may consequently allow us to increase the viability of our business.
Lorie and I had quite a good time discussing this topic—and if you want to join, please don’t hesitate to tune in. After all, we may be “strangers” to you, but we just might be able to help you out.
Highlights and Takeaways Mentioned in this Episode
- Understand the Who, Why, Where and How of brainstorming with strangers.
- The principle of business “temperature check” and how you can use it to make your business succeed.
- The proper mindset when joining business conferences and other business platforms.
- Learn about “crowd sourcing,” and how it can help turn your business around.
- The main reasons why you shouldn’t be afraid to discuss business with peers—even your competitors.
- How you can co-exist with different businesses, and help each other out.
In the Examination Room, we’ll be discussing this very interesting quote from one of my all-time favorites, Albert Einstein:
“No problem can be solved from the same level of consciousness that created it” –
You can check it out on the empower, inspire and motivate Facebook page. Just go to measurementdoctor.com/inspire
For me, this quote is all about learning how to go outside of the box.
As I have always said, sometimes, the problem isn’t really the problem itself. It’s how we perceive and handle the problem that’s the key.
So, instead of stressing and getting anxious over your business—try to take a step back instead. This will give you a fresher and more objective view of the problem, which in turn, will allow you to take the more effective approach. Besides, if there’s the need, you can always get help.
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So, do you brainstorm with strangers? How do you get people to share their objective and honest views about your business? Please let us know by sharing your insights in the comments section below…