If you haven’t had the opportunity to listen to Part 1, then you may want to do that first before continuing with Part 2 – Improving Your Marketing Through Resistance Points – Part 1
Although we do give a recap of part 1 – it’s only just enough to refresh your memory so we can carry on the discussion.
What’s In-Store for You:
I think by now you know that… Measurement is critical to the success of your business as a whole, and that smart Business people know, that they should be applying those same rules when it comes to their marketing efforts too.
Admittedly, marketing can be a complicated issue… but we try to simplify the measurement aspect of it a bit for you in the Podcast.
And if you’re already in the “measurement mindset,” well then you’ll have a better idea regarding what next steps to take for your business.
I can’t stress this enough… when you measure your results—you’ll be better equipped and able to know what particular parts of your campaigns are working, and of course which parts are not. You’ll benefit from the data acquired, so that you’re able to make more informed decisions that will ultimately help you climb that ladder to success, at a much more efficient and successful pace.
Ok – Ready – Set – Go…
Let’s get on with the conversation to improving your marketing and understanding your resistance points.
Highlights and Takeaways Mentioned in This Episode
- Review of Part 1;
- Messaging CTR (Click Through Rate)
- Disconnect on Landing Page causing High Bounce Rates
- Conversion Optimization and the effect to CPA (Cost Per Acquisition)
- Difference between CPM (Cost per Thousand) and CPC (Cost per Click)
- Tweaking Messaging to improve three metrics above
- The importance of Targeting
- Additional Challenges with Website Navigation
- Follow through steps to end goals – beyond the opt-in
- Conversion Optimization
- Resistance points to Measure in your Marketing – Part 1
- Google Analytics
- Google Analytics Training
- Daily Dose
In the Examination Room, we’ll be discussing another very interesting and truly applicable quote regarding marketing:
I don’t pretend we have all the answers. But the questions are certainly worth thinking about. ~ Arthur C. Clarke
It’s ok not to have all the answers – it’s ok to fail – as long as think about what has transpired – and you continue to ask questions to move forward.
What does this quote mean to you… We would like to hear what you have to say – What are your thoughts and your views? Share your thoughts in the comments below, so we can carry on the discussion together.
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Ok, so now it’s our turn: What resistance points do you think your business has? How do you plan to tackle them? Do you think you have the “measurement mindset”? Please share your thoughts with us, by commenting below…