In this episode, Lorie and I discuss personal branding and how to build one. We dive into how a personal brand differs from a business brand, and why you simply need one.
What’s In-Store for You:
Branding is a common term that business people like to use. However, did you know that it’s actually more than just about being a name?
Your brand is actually your image. It’s what people think of when you cross their mind. In short: Your brand is YOU.
Now, it’s worth noting that there are two types of branding. One is what you call a business brand, while the other is your personal brand.
A business brand is where you’ll spend some money and time on your logo, slogan and other details, in order to help spread greater brand awareness for your current and prospective clients.
On the other hand, a personal brand is your own personal image. It’s meant to help you build trust between you and the public. It doesn’t need a tagline, a logo or a slogan—but you need to make sure that you are sending out the right message. Otherwise, you might not get the benefits you want.
So, the question now is: How do we actually build our personal brand?
Well, firstly, we have to remember that all of us already have “brands.” Each of us has specific reputations. However, not all of us have control over how people perceive our brand, reputation or who we really are.
Incidentally, that’s the key…
In order to make sure that people are positively taking us seriously, we need to actually exert time and effort in making our message known. How do you want people to perceive your brand? What’s your expertise? What are your interests? How can you help people? Make your message clear—and work your way from there.
Remember: Your personal brand is an investment in yourself. As it is, you need to make sure that people’s perceptions of you are as accurate as they should be. Be consistent with your messages—regardless of the platform you’re using. BE AUTHENTIC. Once you’re able to achieve that, there’s no reason that you won’t be able to build your personal brand (the way you want it).
Lorie and I will be digging more into this topic. If you’d like to join us, please tune in. We’ll be happy to share what we know with you…
Highlights and Takeaways Mentioned in this Episode
- The main distinctions between a personal brand and a business brand.
- The importance of establishing your own personal brand (both on a personal and professional level).
- How to use different platforms to establish both your personal and business brands.
- The main keys to an effective personal brand—and how to use them to increase your reputability and credibility.
- Strategies to help ensure the consistency and efficiency of your branding campaigns/efforts.
- Ways to effectively spread your message, in order to increase brand awareness.
In the Examination Room, we’ll be talking about an interesting quote from Howard Schultz, the founder of what we now know as Starbucks:
“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…”
You can check it out on the empower, inspire and motivate Facebook page. Just go to http://measurementdoctor.com/inspire
Personally, I believe this quote is simply about being true to yourself (or your business as the case may be).
If you want to actually build your brand, you need to be as authentic with your audience as possible.
Building your brand is not about what you say. It’s about doing what you need to do. As it is, you need to make sure that you are actually fulfilling your claims and promises to your market.
And one more thing: Facades never work. So, don’t try to conceal anything with your audience, as it will only make matters worse when you’re discovered. The more you are honest with people—the better for your brand.
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So, how do you plan to build your personal brand? What strategies do you think can help you establish your brand in a much more authentic manner? Please let us know by sharing your insights in the comments section below…