In this episode Lorie and I discuss five killer tips to take your social media on Twitter to new levels of results for your business.
What’s In-Store for You
I’ve said this before—and let me say it again: I’m not the most “social” person in the online world. In one way or another, I seem to find a hard time working in the social media scene (which is primarily the reason why Lorie is the one running our social media team).
But I have to admit: Social media is one of the most important parts of business today.
Whether you are a start-up business or an established brand—you need to have a social media strategy. There’s no other way of going around it.
Now, when we talk about social media, we can’t—and shouldn’t—forget about Twitter.
After all, Twitter (along with Facebook) have billions of users that we can easily reach out to. And of course, you need to take advantage of that if you want your business to grow using this channel.
So, how do we pump up Twitter results? How do we use this platform to cater to our current and prospective clients and customers?
It’s all about communication…
If you want people to relate to you or your brand (via Twitter) you need to be interesting enough. You need to be unique. Chances are most of your competitors are using “tweets” and “hashtags” to reach the same audience that you are trying to reach. And if you aren’t prudent and strategic about how you go about this—there’s a big chance that you will get lost in the fray.
Use images to stand out. Remember that people are visual beings. Through interesting and relatable images, you are able to draw people in—increasing the chances of your content being consumed, retweeted and shared.
Another advantage of using images is that you are able to get around Twitter’s 140 character limit for tweets (well sort of). If you want to make things more effective, you can actually tag your images to related influencers to increase quality traffic.
Here’s another strategy to ponder: Take note of the 80%-20% rule.
This simply means that when you are sharing content or tweets—80% must not be all about promotion. Don’t create content that always pertain to how good you or your business are or “buy now”. That can seem “spammy” and people will only get turned off and tuned out. Build trust by providing quality content (the secret to showing how good you are). Afterwards, use the 20% to share how you can help people out (the “buy now”).
Lastly, don’t be afraid to join conversations. Remember: Twitter is a social media platform. As it is, you should engage with others in order to widen your reach. Be helpful. Share quality content. Build authority and be sociable.
These are just some of the aspects that Lorie and I discuss in this episode. There are lots more in store for those who are interested. Do you want to know more? Please tune in…
Highlights and Takeaways Mentioned in this Episode
- The main strategies that can help make your Twitter results even better.
- How you can use video tweets to catch more people’s attention.
- The reasons why you should learn to group your lists and searches for sharing content.
- How to use the principle of reciprocity in your Twitter strategies.
- Tips on how you can make your content more tweetable and shareable.
- Reasons why you should make your website/s more “social-friendly.”
In the examination room, we’ll be discussing a good quote that we can apply for different aspects of business:
Coming together is a beginning; keeping together is progress; working together is success.
- Henry Ford
You can check it out on the empower, inspire and motivate Facebook page. Just go to www.measurementdoctor.com/inspire
Personally, I think this all boils down to reaching success. At first, things may be a bit difficult—but you need to continue striving. Why? Because when you are consistent, success is bound to follow.
When planning to use social media for your business—you need to actually offer value. This will not only help you communicate effectively with people, but it can also help make your business even more successful.
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It’s your turn…is Twitter a part of your social media strategy? Leave me a comment below.