In this episode we discuss how to build a list of email subscribers from your website. Whether you’re a new business with or without a website, a blogger that is not even yet monetizing, or an established business, this topic is absolutely critical to growing your audience and future revenues.
What’s in-store for you:
The first step is to ensure you have an opt-in on your website regardless of the site purpose. Make sure that the “ethical bribe” as described in the episode resonates with your ideal audience or potential client. This is critical! You need to provide something of true value here, to start the relationship on the right path.
The second step is to give the form prime real estate location within your site. Make the opt-in a key focus for your business, and make it easy for someone to decide and act on subscribing.
Finally deliver on the promise. Give what you said you were going to immediately. Whatever your email service provider requirements are (single or double opt-in) ensure that you guide the user to getting what was promised as easily and most efficiently as possible.
Links & Takeaways Mentioned in the Episode: How to Build a List of Email Subscribers
The Examination Room Quote was posted on the George Gill FaceBook Page
If you haven’t visited the page yet check it out, and if you like it then please “LIKE” it and share with your friends.
The Example of an “Opt-in with Prime Real estate” was on the – Gill Solutions Website
Lorie’s blog can be found at loriegill.com
Some email service providers we recommend;
Aweber – Email Marketing Service Provider
Infusionsoft – Email and Marketing Automation Service Provider
The Examination Room
“Every artist was first an amateur”
~ Ralph Waldo Emerson
One of my personal favourite quotes, giving yourself permission to be “new”. To enjoy the journey from amateur to excellence.
Lorie felt that this quote really communicates the importance of not expecting to start at excellence and therefore, don’t beat yourself up about it for not being there already, it takes time, you’ll grow into excellence.
What are your thoughts on the quote? Let us know in the comments below.
The Measurement Doctor Podcast is on iTunes too:
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Ok so now it’s our turn… are you building an email subscriber list on your website? Let me know your thoughts below…