Should I be on Social Media? It’s one of the most popular questions I hear today from business owners.
And although it is somewhat of a double-edged sword since I own a full service marketing company (GILL Solutions), the reality is that this is not a simple straight forward question with a unanimous “YES” answer. In fact nothing could be further from the truth.
Social Media Marketing is a choice your business needs to make and one that should not be taken lightly.
What’s in-store for you:
In this episode, we’ll examine a few different areas of social media… does your or brand need to be there in the social atmosphere – and if you are – what social media channels must you be on. We’ll also touch on how to deal with the lack of time you already have when approaching this new strategy.
Links & Takeaways Mentioned in the Episode: Reducing Marketing Costs
To overcome what most consider shear overwhelm when it comes to Social Media, we outline a simple strategy;
#1 – Set a Goal
#2 – Focus on fewer social channels
#3 – Have a consistency schedule
#4 – Measure everything, but especially post engagement and overall results as they apply to your end goal
Massive Warning – You do not own the social channel real estate. Therefore, as a part of your social media strategy you should be at some point aiming to move the user into your world so to speak, that you have control and ownership (for example your website, blog, email list, etc)
Plus the links mentioned in the episode…
Social Media Posting Tool mentioned – Hootsuite
Book – Crush It By Gary Vaynerchuk
The Examination Room
In the examination room, we discuss the somewhat distracting quote by ― T.S. Eliot
“Distracted from distraction by distraction”
Ok this quote – in my opinion – is a little bit of a mind bender, and in itself is distracting. But when we dig deep, I feel it does have a concerning meaning.
I share my deeper insights in the episode; but essentially we need to ask ourselves are we purposely distracted in our lives and somewhat adding to our own chaos. Distraction in business is not usually a powerful ally, so paying attention to this is more critical than we give it justice.
Lorie distracted me, when I tried to understand her take on the quote :), so you’re going to have to listen to the podcast to hear her analogy. Just be grateful you can hit rewind and listen to it multiple times 🙂
I’d love to hear your take. Does T.S. Eliot’s quote have a deeper meaning to you?
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Ok so now it’s our turn… do you have to be on social media? Let me know your thoughts below…