The online world is one of the fastest ways to grow your business today. However, if you want to take advantage of its benefits, you need to find your voice online.
Now, although this may seem simple—in essence it really is not. There are certain facets and aspects that we need to take into account, in order to make it work and still be authentic and true to ourselves.
In this episode, Lorie and I will be talking about how businesses can connect with their audience via the online realm, and why all of us should exert the time and effort to find that specific voice to make our messages known.
Do you want to know more? Please tune in…
What’s In-Store for You:
Let me share a secret with you: I am not the most sociable person in the world.
Yes, as ironic as it may sound (especially for an online entrepreneur like me), communicating through usual online channels such as emails or blogs can be quite challenging for me. In fact, that’s one of the main reasons why Lorie is the one who runs the social media team of our business.
However, I did understand that I needed to get better in communicating online. Otherwise, I will struggle—and I won’t be able to achieve my set goals.
You know what? I’m getting there. Slowly but surely, inch by inch, I am beginning to find my voice online. And honestly, the time and effort is paying off and I am seeing beneficial results. But it’s taken a lot of time, and a lot of change.
So, how do you find your voice online?
The first step I took was I simply stopped caring if people will like my messages or not (emails, blogs, etc.). I just stuck with my purpose (which was to try to help people grow and develop personally and professionally). I knew what my skills were and how I could benefit my audience. The more I stayed true to this, the more people started connecting with my message, my products and my services. I am now getting better feedbacks and responses—and I know things will get even better.
Lorie and I also discussed about the steps to take when communicating online (admittedly, Lorie is the expert in this arena). We talked about how to be authentic and real (for better “connection”), finding one’s goal (measuring goals), finding common grounds with your online audience (to be more relatable to your audience) and many other topics.
In the end, I believe everyone has the ability to find their voice online. Sometimes, the problem is when people are just too afraid to share or express themselves (after all, everyone has a story to tell). But as I said, just as long as you take the right steps—you will get there.
Highlights and Takeaways Mentioned in this Episode:
- The 3 key steps for finding your voice online.
- How taking a more authentic approach to online campaigns can lead to better audience interaction and communication.
- The “20-80 rule” for communicating with your audience.
- How to understand your audience in a much deeper level, and make your message more clearly known.
- How to formulate messages that actually resonate with your audience.
- How you can use your online voice to make your business more successful.
The Examination Room
In the Examination Room, we’ll be discussing a submission from Kelsy, who suggested the following quote from Marcus Aurelius Antonius:
“Nothing happens to anybody which he is not fitted by nature to bear”
Personally, I believe this quote means that regardless of the problems that come our way—we can handle them. We have it within ourselves whether we know it or not.
All of us have been gifted with the ability to handle problems. Yes, we may not be able to control the things that come—however, we can control how we react or handle such events. And as long as we actually do the necessary steps, there’s no reason we won’t be able to hurdle challenges. Bare in mind that sometimes handling does not mean overcoming or solving. Something to think about.
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Ok so now it’s our turn, have you found your voice online? How do you think people can make themselves more authentic and effective when communicating via the platform? Please share your insights or questions in the comments section below…