Google Analytics Dashboards so frequently go unnoticed for most people. However this really doesn’t come as a surprise. The majority of people fail to incorporate a system into their analysis process. Without a system in place, than the benefits of accessing specific data within one report (a dashboard) is nice but lacks the major advantage of efficiency.
What are Google Analytics Dashboards
So if you’re unaware of what a Google Analytics Dashboard is and some of the multiple benefits, then take a look at the short video below (part of the Google Analytics 101 tutorial series) which gives a quick overview. If you currently have a system for analysis, then I highly recommend incorporating custom dashboards into the mix. It will save time, and even a few headaches.
The Importance of a System
If you are one of the many, who do not currently have a system in place for analyzing, and see the benefit – then here are a few quick points to consider in creating your system;
- What are you trying to accomplish – this is critical. If you have no destination/end point/goal, then measurement won’t help!
- Considering how much traffic you receive, how frequently could you review and make decisions based on a fair amount of traffic – patience is key here. If you don’t give something a fair shot (i.e. enough exposure) then changes will likely be premature
- What has to happen to achieve your goal – this one might be optional (especially if we’re talking about single page objectives (i.e. a squeeze page)) but if it makes sense, then understand the path you anticipate and track it
- Finally, what are you going to do about it! – seriously, what actions (marketing initiatives) are you taking to support the goal and segment those actions. You want to track the efforts independently as oppose to mashed together like mashed potatoes. You need to understand what’s working and what’s not (what part tastes best 🙂
Putting it Together in a Dashboard
Now that you’ve got your system laid out, spend a little time sourcing reports in Google Analytics that give you the data you need to evaluate your progress. As you find them, create your single dashboard that gives you all this data in one place.
Having done the hard work, the benefit is huge. Now based on your frequency (determined in your system) simply log in at that interval and check out your dashboard. Life is good!
Leave me a comment below if you’re using dashboards, and how they benefit. If you want, share some of your most powerful widgets (reports) that make up your dashboards.
Other Videos in the Google Analytics 101 Tutorial Series
Check ’em out…