What’s In-Store for You:
Measurement is critical to the success of your business. That is something that you need to remember. And that same rule applies when it comes to your marketing efforts.
Believe me. I’ve been down that road before – many times. After all, I’m the Measurement Doctor.
Now, you might be asking: Why do I need to measure the steps and results of my business?
Well, the answer is because measuring will allow you to identify whats working, take the necessary steps and actions to improve each aspect, and avoid continuing strategies that have a negative effect on your business.
It is important to note however, that almost every strategy to your business will most probably have key resistance points. However, that shouldn’t discourage you, that should in fact excite you…
Instead of stopping whenever you encounter certain issues or difficulties, you should instead take that as an opportunity to fine-tune your strategies. As long as you’re measuring, that’s exactly what you’ll be able to do.
So, let’s say for example you are planning to undertake online ads. What steps do you take? What specific resistance points will you most likely encounter?
One of the key aspects to consider would be your market or audience. Who are the people you should be targeting? How much will your ads cost to target them? Will the campaigns be financially feasible?
Let’s face it: Running ads will cost you money. But the key here is to ensure that you are able to spread your message to people that actually matter (meaning: those who will most likely be interested in what you have to offer). Afterwards, you should create ads that your intended audience will resonate with.
What specific groups of people are showing interest? What are there demographics? What specific likes or interests do they have? Incidentally, these are the points that can help you make the right ads, at the right price. And take note: If you focus your ads on the right people—the more cost-efficient your ads will be.
Another point to consider is the expectations of your market. What do they expect based on your ad message?
And more importantly, do you have a way to validate your claims (like a good landing page)? Are your ads able to connect with people? Are they in-sync with what your potential customers are looking for? Do your campaigns have that “trust factor” to give people the confidence that you really are the real deal?
Admittedly, marketing can be a complicated issue…
However, if you have that “measurement mindset,” you will have a better idea on what steps to take.
When you measure your results—you’ll be able to know what particular parts of your campaigns are working, and which need to be adjusted. Accordingly, you get to make more informed decisions that will ultimately help you climb that ladder to success, at a much more efficient and successful pace.
I really love this topic—and we have lots more in-store for you (in fact this podcast episode is just part 1 of a 2 part series). Please tune in if you want to learn more…
Highlights and Takeaways Mentioned in This Episode
- How you can determine key resistance points, and measure them to increase your chances for business success.
- Strategies to help you gain your market’s attention—and convince them that you are the solution they need.
- The importance of landing pages in online campaigns, and why you should make it a point to always keep them in check.
- Understand click-through rates at a deeper level.
- How to measure your ad metrics—and use them as points for adjustment or improvement.
- The importance of the “measurement mindset”—and why you should develop it early on for your business.
In the Examination Room, we’ll be discussing a very interesting and truly applicable quote regarding marketing:
Marketing is a contest for people’s attention.
For me, this quote is simply telling us that marketing is about communicating to people—with the goal of catching their interest and attention.
In order to actually win the “contest” we need to continually improve. We should focus our marketing efforts on reaching the right people—with a message that actually offers value. And how do we do that? Through proper “measuring” coupled with ever improving strategies.
The Measurement Doctor Podcast is on iTunes too:
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Ok, so now it’s our turn: What resistance points do you think your business has? How do you plan to tackle them? Do you think you have the “measurement mindset”? Please share your thoughts with us, by commenting below…