In this inaugural podcast episode we introduce the podcast, its format, and topics. We definitely had some fun with playing on words with the format of the podcast and I hope you enjoy it. If you’re new to our podcast and/or our blog this is a great podcast to start your experience with us.
In the feature segment we look at 3 critical metrics you need to be tracking in Google Analytics. Most businesses make the dreadful mistake of building a website based on their beliefs, likes and dislikes. And although we would like to believe that we are thinking about our customers, we unfortunately often miss the mark. However, if we’re tracking the right metrics, we can quickly discover what’s working, what’s not, and what needs just a little tweaking.
By doing this, we can begin the journey of constant improvement and improved results.
Specifically in this session, we discuss 3 Google Analytics Metrics you want to be measuring:
- Conversion ~ the number one metric to be tracking
- Traffic ~ not just volume, but quality of traffic
- Content ~ the factors that require close examination
We discuss the campaign tracking url builder (see resources and links). This is a great strategy to start learning more about your traffic segmented by source, so it’s not all treated as equal. This takes such little time, but once you implement this into your campaign, Google Analytics becomes so much more powerful.
As a Bonus Tip for our inaugural session, we discuss the importance of keeping good notes for your custom campaigns created in the url builder. Without establishing a tagging system, your analytics will very quickly become a closet you fear to go in. So by setting up your campaign tracking from the start properly and consistently, you avoid the ugly closet. To help, I’ve attached a spreadsheet template you can download to start creating your campaign tracking notes.
Resources and Links Mentioned in this Session include:
www.measurementdoctor.com/yourquote ~ Submit your quote for the examination room
Do not go gentle into that good night ~ Quote from the poem discussed in the examination room
Campaign URL Builder ~ FREE URL builder tool from google to customize your campaign tracking
Campaign Tracking Template (xlsx) ~ Spreadsheet to keep detailed notes of your campaign tracking
Session #1 MD Podcast – Transcription of todays podcast.
Help the Show Get Noticed!
And lastly if you haven’t already done so please take a minute to leave a quick rating and review of the podcast on iTunes by clicking the link below! It will be extremely helpful for the show to get as many five-star ratings as it can. I truly appreciate it.
Thank you so much for listening! I hope you enjoyed the inaugural episode of the podcast! Please leave me some comments below as to what you thought of the show and any future topics you would like. All the best!