What is Bounce Rate in Google Analytics and more importantly, why should you care? It’s a fair question, especially considering the metric seems to simply be a bouncing average (pun intended :)) which seems present on the majority of reports. And since it tends not to fluctuate that dramatically, it unfortunately tends to go unnoticed.
However, truth be known, bounce rate is one of the most critical metrics you should be considering when analyzing your website. What I in fact consider an engagement metric that confirms direct alignment between your marketing, content, and conversion. Do you have a high bounce rate (that’s bad – low is good)? What strategies are you implementing to curb your high bounce rate?
Did you know that by lowering your bounce rate, you’re maximizing your efforts on marketing and creating a stronger following. In the video below (What is Bounce Rate) we cover an advanced strategy that can help you focus in on your bounce rate that you need to care most about – which saves time, effort, and money while improving results!
click for Google’s definition of what is bounce rate here
Video: What is Bounce Rate in Google Analytics
For my take on bounce rate, in this video I cover:
- What is bounce rate?
- Why bounce rate is an important metric to your business
- An advanced tip that you can apply to your business right now with the metric bounce rate
After watching this video and especially the advanced tip near the end, you should have a strategy that you can utilize the metric bounce rate immediately to start making improvements to your site and content. Be sure to measure the effects of changes you make to improve bounce rate, to ensure you’re headed in the right direction. Annotations is a great way to monitor this right in Google Analytics.
Do you monitor and take action on bounce rate? Are you happy with your bounce rate? Let me know in the comments your take and strategy.